AICE Media Studies

1.  !.  How does your product use or challenge conventions AND how does it represent social groups or issues?   Since conventions are things used to represent, my group used legs, feet, and clothing as conventions. These conventions were used to display versatility in race, comfortability, and style. It represents social groups by showing different skin tones, durability, and “modes” (Sports and regular) being worn. We had old and new crocs displayed in the commercial. Showing that however you choose to wear the product, they are made for any and every one; like the slogan “Crocs. Come as you are.” Meaning all are welcome regardless of who you are. 2. How does your product engage with audiences AND how would it be distributed as a real media text?   The commercial is set in a relaxed setting. The music and lighting are what really define the video. The song selection was chosen to make you feel calm, to represent what it’s like wearing the shoe. If this were a real commercial,

  The commercial is done. Words cannot describe my happiness. I feel complete. i finally finished my commercial. after many attempts and takes, its over! my partner and i have worked so hard on this project. i cant wait for the next project. i hope its just as fun as this one was! my partner is the best. without her, this wouldn’t have been possible!! 

 Today I edited once more. I also did my PSAT today which went better than I had expected. Today my partner and I cleaned up the editing blog. We added music. I showed my partner how to add music. I felt so professional! A J. Cole song is what we needed and its what we went with. It set the tone and the vibe. It made the video seem relaxed and calm. Transitions within the video were smooth. We finished the commercial. It's just as I had imagined. All of the shots blended in together perfectly. To say I feel accomplished is the least. I learned so many new skills that I can't wat to apply to my future projects. Working alongside such amazing people in class really takes the cake. I'm so thankful to have such helpful people  on my side. I really hope my partner and I get a good grade on this commercial. We really wanted to capture the essence of a real Crocs commercial. I'm so happy we finished and that it came out perfect. 

 Today my partner and I edited our project. I got the story board and made sure the scenes were in order. watching the commercial come to life is such an experience! The editing process is kind of annoying but its just a part of the plan. It's so draining and long. I just wish the video could edit itself! Although I say this, I have learned a lot along the way. Finding a song was easy though. I opted for something upbeat or something chill. My partner and I still have to clean the commercial up a little more and go over our song selection. We have a nice rough draft of what it should look like. So far it looks great though. I would've never thought that I'd be editing a commercial for Crocs but here I am! It's definitely an experience that's for sure! The people who sit around me make the process easier too. My group gives them a suggestion and they give us suggestions, its a win win! The commercial, one its done, will be perfect. My expectations will be fulfilled.

My partner and I finished our commercial! I recorded today. I got so many different shots and angles. So many new colors and I got a perfect 360 of the shoe. I made sure to get the best lighting I could. The shots came out perfect! The hot Florida sun got to me again. It was so very hot all I wanted was an A.C. I couldn't bare the heat. My partner and I decided that after we got the necessary shots and discussed how we wanted to organize everything, we would go inside. We ended up finishing and going inside to cool down just as we had planned. I look forward to editing and seeing the commercial come to life. I have high expectations. My partner and I have worked hard on this project, we just want it to pay off. The commercials concept is fun and bright. I hope it comes out the way I plan on it coming out.  I started to look for a song to put in the background. I'm going for something upbeat and warm. Finding a song isn't something I'll stress on right now though. All th