CCR




1. !. How does your product use or challenge conventions AND how does it represent social groups or issues?

 Since conventions are things used to represent, my group used legs, feet, and clothing as conventions. These conventions were used to display versatility in race, comfortability, and style. It represents social groups by showing different skin tones, durability, and “modes” (Sports and regular) being worn. We had old and new crocs displayed in the commercial. Showing that however you choose to wear the product, they are made for any and every one; like the slogan “Crocs. Come as you are.” Meaning all are welcome regardless of who you are.


2. How does your product engage with audiences AND how would it be distributed as a real media text?

 The commercial is set in a relaxed setting. The music and lighting are what really define the video. The song selection was chosen to make you feel calm, to represent what it’s like wearing the shoe. If this were a real commercial, it would be distributed in malls, on television programs like Nick, Disney, Cartoon Network, Discovery, and many more. Advertisements throughout social media like Instagram, TikTok, Snapchat, Facebook, etc and gaming and shopping websites like Cool Math Games, Macy’s, Poptropica, too. Even on streaming apps like Hulu, which makes you watch commercials if you don’t pay for premium. Spotify ads in between songs too! Crocs are extremely popular amongst teenagers and children so they would be the target market. Anything that we could get to attract and interest that specific group is needed. Not saying that crocs are specifically designed for teens and kids, but they are a lot more common amongst that social group, so chances of getting more buyers would be towards the trending group.

 

3.             3. How did your production skills develop throughout this project?

      Before this project, I had little to no experience with filming and editing. Although my partner did a lot of the editing, I learned so much. Hopefully we’ll switch roles on the next project, and I’ll do the editing! Retaking shots over and over again to make sure things blended into each other perfectly and making sure that the videos had similar and proper lighting were just two of many things I didn’t understand the importance of at first. When I saw the final product, I realized how crucial those little things are and now those are things I won’t be forgetting to note next time I film.

 

 4. How did you integrate technologies – software, hardware and online – in this project?

     For the commercial, we used my partners phone, an iPhone 12 Pro Max, to film since the camera quality is better than my iPhone XS. The video was edited on iMovie, an editing app by Apple. My partner and I write our blogs and do our research on our laptops. She uses a MacBook Air and I use an HP Pavilion. The sites we used were mainly YouTube. We used it to look up different commercials for inspiration. We wanted to see what we could do that would come out almost as good as a full production commercial.

 

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