Research Blog

 My partner and I are conducting a Crocs commercial. Usually in a Crocs commercials, the audience would see someone walking or dancing in a pair of freshly released crocs. They do this to show how comfortable the shoes really are. 

- In Crocs commercials, the actors are seen wearing a pair of crocs and some form of clothing. Clothing items include but are not limited to hoodies, sweat pants, shorts, jackets, and so much more. 

- Examples of props could include jibbits, which are charms you attach to the Crocs which are customizable to your choosing. 

-  Their appearance may not be the best but once your foot slides in with easy, hassle free access you'll think otherwise. The actors/ actresses appearance gives off a comfortable feel while they are wearing their Crocs. 

- The score through the commercial are super upbeat and warm and give you the feeling of comfort in the ambiance 

1. Conventions and Codes in Crocs commercials contain the slogan "Crocs. Come as you are" This is the one and only slogan for Crocs. 

2. In the commercials, the camera zooms into or pans around the the crocs and whatever action is being preformed. They'll never miss close up shots of the shoes in Croc commercials. 

3. Croc commercials usually contain the logo or a public figure wearing the shoe. This is so the audience is persuaded into buying the product. 




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